As a business owner, you know that marketing is key to success. You need to get people interested in what you have to offer, and you need to do it in a way that convinces them that your product or service is worth their time and money. But when it comes to marketing, there are two main schools of thought—standard benefits marketing and emotional benefits marketing. So which one will take your business to the next level?
Standard Benefits Marketing
The most traditional form of marketing is standard benefits marketing. This involves focusing on the facts and features of your product or service, what it does, how much it costs, what sets it apart from similar products or services on the market. This type of marketing can be effective if you’re able to make a compelling case for why your offering is better than its competitors. For example, if you’re selling a new kind of laptop, you could point out all the features it has (e.g., faster processor speed, more RAM) and explain how those features make your laptop stand out from other models on the market.
Emotional Benefits Marketing
On the other hand, there’s emotional benefits marketing. Rather than focusing solely on the technical details of your product or service, this type of marketing focuses on appealing to people’s emotions by highlighting how your offering will improve their lives in some way. Rather than emphasizing the facts and features of your offering, you focus instead on telling stories about how customers have benefited from using your product or service—how it has made their lives easier or helped them overcome a challenge they were facing. For example, if you’re selling an online course designed to help people become better communicators, rather than just talking about the course itself (e.g., how long it is, what topics are covered), you could tell stories about people who have taken the course and seen dramatic improvements in their communication skills as a result.
Humanised Marketing 🏆
The best kind of marketing combines both standard and emotional benefits into a humanised approach that creates an authentic connection between customer and business. Humanised marketing creates content that resonates emotionally but also appeals to customers' practical needs by providing them with actionable information about how your product or service can help them achieve their goals. It’s all about creating a narrative around your brand that speaks directly to your target audience while also providing them with valuable insights they can use when making decisions about whether or not they should buy from you. Humanized marketing allows businesses to create content that is both informative and engaging without sacrificing either emotion or practicality in favor of one over the other.
To sum up, standard benefit-driven marketing provides customers with actionable information while emotional benefit-driven marketing connects them to the brand in a meaningful way; however, humanised marketing combines both these elements in order to create an authentic connection between customer and business while also remaining informative and engaging at all times. Ultimately, this approach has been proven time and time again as being one of the most effective strategies for delivering campaigns that speak directly to target audiences while also driving sales conversions at the same time. So if you want your business’s campaigns to be successful, consider incorporating humanized marketing into your overall strategy today!